What is SEO Anyway and How Does It Help Your Small Business? - Summit Marketing Group-十大赌博正规平台在线

- Brings in more customers through organic search: 53.3% of all web traffic comes from organic search and 60% of marketers state that their highest quality leads come from SEO-engaged customers. Ranking on the first page of Google is necessary to be seen by customers and climbing your way up to the top position can almost double your click-through rate.

- Creates a trustworthy web experience for customers: claiming that number one spot in a search result is completely reliant on the authority you build. The technical elements of SEO are so important, such as page speed, backlinks and other authority building elements, can make your outcome more successful. The other benefit is that this makes customers more likely to trust you based on the functionality of your website!

- Encourages you to focus on user experience: while web experience is crucial, a core element of SEO that continues to grow in necessity is optimizing user experience. Meaning, that your business needs to focus on the needs of your customers. What do they want to know? What would they want to do next? And what other information, resources or services can you provide them? Prioritizing customer needs = ranking better.

- Improves brand awareness: simply by reaching the front page and climbing closer and closer to the top spot, the more touchpoints you will generate. Even if they’re not clicking to your site, just by being present, potential customers will begin to associate your brand with those solutions!

- It helps keep you informed: to maintain success rate and anything related to operate a business, SEO changes all the time, so it’s important to stay informed about best practices, solutions and changes. Because SEOs are connected with digital technology can help you understand online trends and proactively address any major changes.

That being said, SEO keeps the result search fair, is cost-effective, improvement on user and web experience, and can result in more clicks and traffic to your website the higher you rank. The role of SEO has continually improved and expanded over the last few years and the opportunities it brings help future-proof success for any type of business and are critical to a brand’s web presence!

“ I am a member of the Friends of Ecusta Trail board of directors, and the co-chair of the communications committee. Summit Marketing has been instrumental in developing creative materials for this community group – a website, rack card, banner and other cohesively designed communication tools- that are helping us move toward the potential development of a fabulous greenway in Western North Carolina. Summit cares about its community, and is a good corporate citizen – and has definitely given the Friends of Ecusta Trail a cohesive, professional brand. ”

Tina Kinsey , Director of Marketing

Asheville Regional Airport

“ What started out as a quest to have a creative firm build a website, became a lasting partnership built on successful outcomes. Chris and Marybeth Burns gathered our physicians together to understand what is at the heart of our 75 year-old family practice. What resulted was an Ask MAT branding campaign that was focused on communicating our practice feel through the customer’s eyes. Not only do we see new patients every week as a result of our marketing efforts, but our existing patients continually tell us how much they enjoy our informative ads. Now the website is just an extension of what has become a very targeted and focused comprehensive marketing initiative. ”

Ginny Bradford , Practice Administrator

Medical Associates of Transylvania

“ Since we started using Summit Marketing, we have felt like we really have someone watching out for us, suggesting ways to improve our business and get our name out into the community. Chris and Marybeth really have a feel for what we need and are also sensitive to our budget restraints as a small business. The ads they suggested for incontinence have generated a great deal of new patients for our practice. We continue to look to them for ways to improve the marketing for our office. ”

Deanna Ellis, Business Manager and David Ellis, MD, PA, OB/GYN

MD, PA, OB/GYN

“ Before we worked with Summit, our marketing was always reactive. With their expertise and detailed marketing plans, we are actually proactive, and the numbers show its effectiveness. Their team also keeps us up to date with the new social media tools that save us money, and that is always a plus! It’s great to have a plan and stick to it.For several years, I have also worked with Marybeth and Chris on fundraisers and non-profits, and they are always generous with lending their business resources and expertise to make any project a great success. ”

Jeff Miller , Owner

Millers Fine Drycleaning

“ We have used Summit Marketing exclusively for our marketing and graphic design needs for 8 years. We are very picky about details in our ads and marketing materials, and the team at Summit have been very flexible about catering to our wishes in every circumstance, without complaint. I highly recommend Summit Marketing! ”

Steve Johnson , Owner

Southern Alarm and Security

“ I have been in development for many, many years. The case statement booklet that Summit Marketing developed for the Pisgah Conservancy is the best I have seen. And I have seen alot of them! ”

Levoe Davis , Director of Development

The Pisgah Conservancy

“ Working with the Summit marketing team is just what our business needed. Being in business since 1995, our company relied on word of mouth and reputation marketing. Chris and the team took us to a new and more professional approach to expanding and growing our landscape & maintenance business. New logo, professional brochures geared to residential and commercial clientele, and direct mail has proved to be what we need in this down economy. Their ability to gear the marketing program to who we are as a company was fantastic. Their personal and guiding approach in developing our program was educational on my part, direct, timely and cost effective. Summit Marketing Group is a real gem to our business community. ”

Al Falzone , Owner

TPS Landscaping

“ I cannot praise Summit Marketing Group enough. Their customer service and the quality of the products they have produced for me are consistently outstanding. The professionals at Summit Marketing take the time to understand their customer, keep their customer informed of progress and in the end, produce a product that always exceeds expectations. ”

Julie Thompson , VP for Economic and Workforce Development/Continuing Education

Blue Ridge Community College

“ With their knowledge of the region, the business community and media outlets, Summit Marketing is an invaluable marketing partner for Flat Rock Playhouse. From small executional projects to high-level strategic planning, they have consistently delivered beyond our expectations. This has enabled us to grow our marketing efforts to encompass the promotion of over 400 performances across three venues and our YouTheatre education program every year. ”

Tom Thompson , Director of Marketing

Flat Rock Playhouse

“ We had a record year for thrift store and fundraising revenues. Outsourcing a majority of our PR and outreach functions to Summit Marketing is saving the agency tens of thousands of dollars annually. ”

David White , CEO

Western Carolina Community Action

“ It has been my pleasure to work with Summit Marketing Group since the County founded our AgriBusiness Economic Development program. The team at Summit as been instrumental in helping us every step of the way for both AgHC and Southern Mountain Fresh, our official brand for locally-grown Henderson County farm-fresh products. In addition to helping us name the initiatives, they created the brands, websites, collateral, photography and the marketing plan and budget, and even oversee the execution of the marketing plan and social media.I have worked directly with most members of their team and find them to be extremely responsive while staying on-task and within budget on their projects. Although not always within the scope of our projects, I have always found Chris to be a valuable resource in bouncing strategic ideas for developmental prospects, having every confidence in his keeping sensitive information very confidential. I highly recommend the Summit team in your search for a marketing partner. ”

Mark Williams , Executive Director

AgHC and Southern Mountain Fresh

“ Chris and Marybeth are not just top-notch at their job, they’ve become our friends. Starting a new business can be scary, but their group walked us through the whole process—from paint and carpet color choices and logo design to a marketing plan that has made Heartland a success—Summit has been with us every step of the way. ”

Randy and Leanna Sain , Owners

Heartland Amish Furniture

“ “We contracted with Summit to run Google and Facebook ads for our “Henderson County Recycles” program, which included encouraging residents to purchase discounted composting bins. Sales were lackluster until Summit’s strategic digital ad campaign launched. Our bin sales jumped from 60 to 360! In fact, we sold completely out. If you want to see results, go with Summit.” ”

Christine Wittmeier , Environmental Programs Coordinator

Henderson County

“ Summit Marketing is like a natural extension of our business—creatively partnering with us in the development and execution of our marketing strategies and plans. We don’t make a move without the involvement of Summit’s expert team! ”

Paige Hafner , Executive Director

Henderson County Young Leaders Program

“ The Henderson County Chamber of Commerce has partnered with Summit Marketing on multiple projects. Their team has put in countless volunteer hours serving the Chamber and our community. From Chris as Board Chairman to Marybeth’s committee, annual sponsorship and board work, they have helped to make our Chamber a continued success. On a professional level, they have helped us develop a well-respected and highly-read Chamber publication, Leading Edge. Our projects with them continue and we look forward to future collaborations with their professional staff. They have always been timely and a joy to work with. ”

Bob Williford , Chamber President

Henderson County Chamber of Commerce

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